We've kicked 2019 off with a bang. Working with clients in multiple industries gives us the ability to test and learn with lots of different audiences, and this leads to some solid numbers. This infographic shows some of the numbers we've put up since January 1st. We're so thankful to our clients for trusting our strategy, following our guidance, and granting us the freedom to execute to the best of our abilities. When we can work together like that, these are the type of results that you get.
Every business owner/personal brand will tell you that one of their biggest struggles is getting in front of their target audience. How can anybody sell anything if they don't have somebody sitting across from them? Luckily, social media has provided us with many ways to locate target audiences and present them with content. It's not magic, but it's definitely magical when done correctly.
By "bating" members of your target demographic, our strategies drive them to your profile page where they are able to view the content we've worked so hard to generate and distribute. Having quality content waiting for profile visitors is like having quality product fully-stocked in your store. All you have to do is get people to show up. They are essentially "warm leads," primed by whatever content got them there and more likely to become a lasting member of your audience.
Many believe that it takes up to 8 impressions (views) for an individual to take action. Whether that is true or exaggerated, why take any chances? We like to distribute content very frequently to maintain a consistent presence on your followers' timeline and maximize your chances of exposure. In addition, we implement our own engagement cultivation strategy to ensure that your target audience feels your brand is "everywhere they look." The more times they see you, the more likely they are to take action.
Getting potential customers/followers to your profile is great, but what if that's not the end of your rainbow? Directing people to take additional steps is crucial, and the ability to do so effectively can make (or break) an entire campaign, especially on social media platforms that limit the presentation of links in your bio/posts. Whether you want to redirect users to your website, your YouTube, your mailing list, your Spotify pre-save link, or an affiliate link, we'll get them there safe and sound.
So, how's your 2019 going?
Is your Q1/Q2 living up to all that shit you talked back in Q4?
Let us help put you back on track before you have to start looking at 2020 as "your year..."
- Alex Lagos, Owner/Operator
- 1 Weekly Meeting w/Alex
- Includes all Level 1 services
- Engagement Cultivation
- Includes all Level 1 & 2 services
- Limited Content Generation