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Joe Budden Podcast

The Joe Budden Podcast is a semi-weekly pop culture podcast hosted by retired rapper, Joe Budden, and his two co-hosts pals, Rory and Mal. At the end of each episode, the hosts each play a song that they believe deserves more attention. These songs are affectionately called "sleepers."

We compiled a Spotify playlist of every sleeper ever picked (700 songs and counting) and promoted it on Twitter to the JBP fanbase. The playlist racked up over 10,000 Likes in 6 months and continues to grow organically.
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