This week on The Socialscape:
Wassup guys, I'm Alex Lagos, aka your host in this bitch. We got a quick one today, so let's just get it over with...
âYouTube Time Management Tools
Remember those time management tools that Instagram and Facebook rolled out recently? Well, YouTube is jumping on the bandwagon, giving users the ability to view the amount of time they've spent viewing videos that today, yesterday, and over the last week. In addition, you can also set the app to remind you to take a break and silence notifications just like on Facebook and Instagram. Again, this is just to make us think these apps care about us. Their main goal is for consumers to spend as much time on their app as possible, so they're most likely counting on us not utilizing these features. BUT, I'm an unbiased, objective reporter...so, moving on!
Instagram College Community Groups
Instagram is testing college community groups. What does this mean? I thought you'd never ask... Instagram will prompt users to join a college community to "connect with other students." If you opt in, you'll get your school and graduation year added to your profile, and you'll be able to access class-based lists of other students who have opted into the community. Weirdly enough, they don't verify students by a ".edu" email address as I originally assumed they would, and they're instead using public user-shared info (such as college attended), account that a user follows, and other connections they may have...seems legit! These communities are supposed to be for current students only, but allegedly a reporter for CNBC was able to join a group as an active student at his alma mater even though they are very much graduated.... And that's why they say they're testing the feature.
Is IGTV a Total Bust?
Lastly, it has been about 2 months since Instagram blessed us with the long-form, "creator- friendly" feature called IGTV...so, where we at? Welllllll, it's not going so splendid. A Tech Crunch report focused on Instagram's featured IGTV personalities to see if the "cream of the crop" are getting the most out of the feature. Shockingly, after analyzing the view counts of six IG-partnered creators, they found that their IGTV videos are getting an average of almost 7x less views than normally posted videos. Okay, so maybe that's just one stat. Let's ignore it...what else? Wellll, the IGTV standalone app has seen a 94% decrease in installs since it peaked at #25 in the app store, meaning that pretty much everybody who is gunna download it has already downloaded it. Uhh...I guess this isn't super important because, well, take me for example: I never downloaded the IGTV app. Why? Because I can get to the same thing from within my Instagram app. Why would I have two apps when I can just have one? Okay, so we can write that stat off too...what else? Welllllll, Casey Neistat says he doesn't think it's gunna work out because the view counts are super low and you can't monetize yet. Welp. I don't know guys, like I said, I think Instagram actually needs IGTV to work, which means they're gunna push people who are putting out quality content on there. In addition, I told you about this a couple weeks ago, Instagram may be introducing an IGTV carousel so we can view IGTV episodes in the same way we view Stories. If that carousel feature hits, I think it changes everything. Remember, I predicted that IGTV would not be a YouTube killer as people expected, but let's also keep in mind that YouTube has a 13 year head start on IGTV, and Mark Zuckerberg historically does not like to lose...just ask Snapchat.
If you wanna hear my original thoughts on IGTV, go ahead and check that out, and let me know if you're watching IGTV...I'm curious how you guys are using it, if at all. I know a lot of people who still haven't even updated their apps since the release so they don't even know what it is. Anyways...
Post of the Week
This week's Post of the Week goes to the New York Public Library! (crickets) I know right?! The New York Public Library (@nypl) is giving Instagram users a new way to read classic novels by posting them page by page on their Story. This is truly amazing. Sure, all they're really doing is turning their Story into a Kindle, but who cares! Nobody has done this yet to my knowledge, and what an awesome way to make libraries relevant again in a world where kids think paper is what you use after you're done on the toilet. Well done, New York Public Library. I'm proud of you.
That's all for this week guys, be sure to follow, subscribe, like, comment, and DM me if you wanna talk about your social media. Love.